FOOTACTION

Footaction was the signature the sponsor for Sneaker Pimps, a touring sneaker trade show with musical component. I was tasked with creating an integrated activation in conjunction with the Sneaker Pimps tour. This activation had to create opportunities for Footaction Star Club members to have extraordinary experience and sign up new Star Club members. I created a VIP Lounge where Star Club members could come and enjoy the show, see new product dropping, enter our twitter contests and meet the performing artists. Non-members could sign up for Star Club at the VIP Lounge.